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Do Authors Need Social Media?

Do Authors Need Social Media?

If you have a picture book manuscript and are wondering how to get it published, you have different options. You can try to get published traditionally through a large or small publishing house. Alternately, you can self publish. Kickstarter is one way to crowd-fund to raise the money that you need to self publish.

But do you need a social media following if you plan to self publish through a crowdfunding platform such as Kickstarter? The answer is a resounding YES!

Lary at 22MediaWorks told me that traditional publishing houses are looking closely at the social media presence of authors. He says that it’s nearly impossible to get published without a social media following these days.

Publishing refers to social media as an “author platform.” I know this because I had to ask when I first saw this term.

What is an author platform? It’s basically your total presence on the internet. It includes:

  • Your author website
  • Your author blog
  • Your author newsletter
  • Your social media (including but not limited to Twitter, Instagram, Facebook, LinkedIn, Pinterest, YouTube, TikTok, Snapchat, and Clubhouse)
  • Any collaborative blogs that you are part of
  • Any columns that you write in publications
  • Awards and accolades

If you have a sinking feeling such as “crap, I only have a private Facebook account for friends and family,” it’s ok. It’s never too late to start. And an important corollary, it’s never too early to start.

I’ll blog later on Social Media BRANDING, because, as an author, you are a brand of one. But let me just quickly say two things:

  1. Set up social media accounts and get going now! At the very least, set up Twitter and Instagram and a public Facebook account.
  2. Try to get THE SAME NAME for all your social media accounts.

Questions? Comments? Please leave me a comment below.

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