I met William Xue through my LinkedIn network. He says that his company, Win Choi, specializes in high-quality printing jobs since 2008, especially in children’s books and pop-up books. His company offers competitive pricing and a high-quality product.
My highest reward level for my Kickstarter Book was $200 for a hand-knit hat and a copy of Changing the Game. Here are the hats that I knit for my donors. I made a few extra so they could have choices.
Ninja Tip: If you’ve successfully funded your campaign there may be a tax advantage to spending your campaign funds within the calendar year. See what Kickstarter has to say about it here. You can spend your campaign dollars with PrintNinja even if your artwork won’t be ready until the following year!
My name’s Justin — I work for a custom book/game printer called PrintNinja. We’ve printed lots of Kickstarter-funded projects like Brightmare Art Book, Wanderlust, The Cremation of Sam McGee, PokeNatomy, Dream On, High Fidelity, and No Small Plans. Continue reading Another printer for book projects: PrintNinja
I learned the hard way about using Gmail for my Kickstarter marketing campaign.
First of all, Gmail only allows you to send out your email to 500 recipients. It doesn’t really state that; it just won’t send out the email if you have more than 500 email addresses. This means that if you want to send out your email to 2000 people, you will have to do it in at least 4 batches.
And that was my strategy for my Kickstarter launch. I set up my email with 500 email addresses and sent it out four times.
A few bad things happened:
Gmail thought my account was being hacked because of the volume of emails going out. It went into SHUT DOWN mode and I had to scramble to complete various account verification processes to prevent my Gmail account from being shut down.
Gmail would not let me send out that exact email subsequently. I’m not sure if it is because my email was reported as spam or if it was the volume of the emails going out with that exact same email.
The upshot is that a Gmail email campaign will work best for your Kickstarter campaign if you are planning to send out emails to less than 500 people. If not, definitely use an email marketing service, many of which are free.
Once you’ve decided on where you are putting your email database (spreadsheet, email marketing company), it’s time to start building your list. You want to avoid spamming people but you do want to cast your net as wide as possible. Where can you pull your email list?
Your contacts from your email account
Your LinkedIn connections (you can export the emails directly from LinkedIn)
Your alumni connections from school (high school, college, graduate school)