Ninja Tip: If you’ve successfully funded your campaign there may be a tax advantage to spending your campaign funds within the calendar year. See what Kickstarter has to say about it here. You can spend your campaign dollars with PrintNinja even if your artwork won’t be ready until the following year!
My name’s Justin — I work for a custom book/game printer called PrintNinja. We’ve printed lots of Kickstarter-funded projects like Brightmare Art Book, Wanderlust, The Cremation of Sam McGee, PokeNatomy, Dream On, High Fidelity, and No Small Plans. Continue reading Another printer for book projects: PrintNinja
I wanted to share this email from a printing company based in Hong Kong. I don’t have any experience using them, but their pop up book example looks amazing!
Continue reading Possible Printer for Kickstarter Board Books or Die Cut Picture Books
I learned the hard way about using Gmail for my Kickstarter marketing campaign.
First of all, Gmail only allows you to send out your email to 500 recipients. It doesn’t really state that; it just won’t send out the email if you have more than 500 email addresses. This means that if you want to send out your email to 2000 people, you will have to do it in at least 4 batches.
And that was my strategy for my Kickstarter launch. I set up my email with 500 email addresses and sent it out four times.
A few bad things happened:
- Gmail thought my account was being hacked because of the volume of emails going out. It went into SHUT DOWN mode and I had to scramble to complete various account verification processes to prevent my Gmail account from being shut down.
- Gmail would not let me send out that exact email subsequently. I’m not sure if it is because my email was reported as spam or if it was the volume of the emails going out with that exact same email.
The upshot is that a Gmail email campaign will work best for your Kickstarter campaign if you are planning to send out emails to less than 500 people. If not, definitely use an email marketing service, many of which are free.
Once you’ve decided on where you are putting your email database (spreadsheet, email marketing company), it’s time to start building your list. You want to avoid spamming people but you do want to cast your net as wide as possible. Where can you pull your email list?
- Your contacts from your email account
- Your LinkedIn connections (you can export the emails directly from LinkedIn)
- Your alumni connections from school (high school, college, graduate school)
Continue reading Building Your Email List for Your Kickstarter Campaign
I don’t have a ton of experience using different email database companies, but I have used Mailchimp, MailerLite, and Constant Contact. They all have their pros and cons.
I find Mailchimp hard to use but I have been using the free version for my blog for a long time. Continue reading Email Marketing Companies
The largest crowdfunding pledge management company, BackerKit, ran some numbers based on the thousands of campaigns they’ve worked with. According to their research, a Kickstarter project with a pre-launch page set up was 4 times more likely to successfully fund than a project that didn’t.
Personally, I was a little late to the pre-launch game. I’d recommend at least two months to begin promoting your Kickstarter campaign. I announced my Kickstarter project to coincide with International Women and Girls in Sports Day, Feb 3, 2021. My campaign launched Feb 14, 2021. That gave me less than two weeks. I don’t recommend my timeframe!
You are going to want to set up your project’s pre-launch page with the goal of getting people to sign up to be notified when your project has launched. Be sure to have a clear Call To Action on all your communication.
How to do this? Consider this to be the dry run of your Kickstarter marketing campaign.
You will want to use:
- Your marketing database to send out emails
- Your social media
- If you have a website with a blog, you will definitely want to use that
If you are giving yourself two months or more for your pre-launch campaign, I’d suggest using different aspects of your book to keep your messaging fresh.
Things to feature include:
- Book cover
- Video of your book that you made for your Kickstarter campaign
- Interior page or two if you have it
- Highlight your illustrator if you are using one
If you have a picture book manuscript and are wondering how to get it published, you have different options. You can try to get published traditionally through a large or small publishing house. Alternately, you can self publish. Kickstarter is one way to crowd-fund to raise the money that you need to self publish.
But do you need a social media following if you plan to self publish through a crowdfunding platform such as Kickstarter? The answer is a resounding YES! Continue reading Do Authors Need Social Media?
When you start to think about what you will need to set up your Kickstarter picture book campaign page, perhaps the cover of your book is the only image that you think you need. You definitely need the book cover so potential donors have an idea of what your book looks like.
If you are not an illustrator or a graphic designer, you will need to hire someone to create your book cover. But that’s not all. Continue reading Do I Need a Graphic Designer for My Kickstarter Picture Book Page?
This is actually a more complicated question than it seems. Technically, you as the creator, can NOT contribute to your own Kickstarter project. You will notice that you can not access the Rewards buttons through your Kickstarter account.
However … a family member such as a spouse or child CAN contribute to your campaign. All they need is their own Kickstarter account. What more is that anyone can change the reward level dollar amount to whatever $ they desire. They can also increase the donation at any point during the campaign before it closes. Continue reading Can I Fund My Own Kickstarter? No and Yes…
is a crowdfunding platform focused on creativity that helps bring creative projects such as picture books, film, music, art, theater, games, comics, design, photography, and more to life. It’s an All Or Nothing model. If the project does not reach its funding goal, the donors do not make a payment.
This is a different model from another crowdsourcing platform, Indigogo
, which gives you the money that was pledged even if you don’t reach your goal. Indigogo is more focused on entrepreneurs for early adopters and innovation seekers to find new tech before it hits the mainstream.
Continue reading What Is Kickstarter and How Does It Work?